Too much talent effect: Coordination vs Cooperation and the curious case of Miami Heat

Reading Time: 5 minutes

As a worker of an IT company, I took a moment of thinking and asked myself, why no company, no matter what budget it has, hires only senior employees or in our field only senior developers. This is a question, which I kept asking myself for days and days. But, a couple of weeks ago, I may have found an answer in one book Friends & Foe, when to cooperate, when to compete and how to succeed in both which was written by Adam Galinsky and Maurice Schweitzer. They found that too much talent in the company creates a reverse correlation with the efficiency of the team. But, to understand this explanation we need to see an example outside of our working field.

As a big Real Madrid fan, I took a moment of thinking after a disaster season of Real Madrid, I compared the results of 3 different teams of Real Madrid. When the team was an all-star team, they have not achieved trophies in comparison with the value of players the team has e.g. Zidane, Figo, Owen, and Ronaldo.

While the team was a one-star team led by C. Ronaldo, they achieved more trophies. And now without stars, the team achieved a disastrous season.

In 2014, a research was made by 5 researchers, one of them is Adam Galinsky, about association for psychological science with a title too much talent effect. Studying the effect of a number of talented players and team performance and results. 37% of the sample size indicated that the team will perform better when the talented players are more. But, by looking at the results of the team, there is a difference. By looking at the teams result in the World Cup 2014, it was found that there is a positive direct relationship between team results and talents in the team until a certain point. Once this point is reached there is a negative direct relationship between talents and team results. This study was not just on football teams, it is extended to basketball teams, e.g. Miami Heat, they got in 2011 Chris Bosh and Lebron James, and they have already Dwyane Wade, to make a Dream team.

But they lost the final in the same year. In the next year, Wade and Bosh got injured and they won the cup in that year and Lebron James became the superstar inside the team and the study stated that the main reason of this win was the decrease of the talents in the team and this talent isolation was the main reason of the win.

With this study we can conclude that by having no or low talents, the team will lose and by increasing the talents too much, the team will also lose. As by increasing talents, coordination decreases and competition increases. And now let us apply the same case to the companies. You may ask me why by increasing talents, the employees have more cooperation, the answer is included in the book Friends and Foe. The book is based on scarce resources e.g. if you have a chance in working to improve your position, that means that there is no opportunity for other teammates to improve their positions. So by increasing talents, competition increases and coordination decreases. Teammates become opponents.

I hear some people telling me that MSN in Barcelona succeeded in 2015 and in NBA we see all team stars e.g. Warriors in 2018-2017 that include Klay Thompson, Durant and Green. So what we can understand that there are some other reasons that affect team performance. And may cause too much talent not there in all cases. But these reasons, the study did not care about because it is hard to be measured via numbers. So we still have a mystery in how it is gonna affect the performance of the companies.

So, in order to avoid this mystery, our company N47 started not only to hire qualified workers but also to apply internal development and education for them, by sending them to different conferences to different countries. e.g. this year 2019 our colleagues are going to 13 different countries to attend different conferences. This internal development will increase the efficiency of the team along with increasing the cooperation among them via spoiling what the employee has learned in the conference to his colleagues.

In a nutshell: It is not just the personal characteristics which define he can cooperate or compete with his colleagues, it is also his company strategy.

47N Playground: Be up-to-date with the latest technologies and don’t waste resources

Reading Time: 4 minutes

Our company is established from techies 👨🏼‍💻 for techies 👩🏼‍💻 and therefore we love ♥️ technology. This passion brings us always forward 🏃🏿‍♂️to learn the latesst technologies and keeps us hungry for solving also our own issues with some cool 😎 and fun-making technologies 🤩.

To be an attractive technology focussed employer

A simple agency lifestyle with working on preselected technologies from clients for a long period can (and will) be boring 😕 for every technology enthusiast. 🧝‍♂️ To keep everybody on a high level of motivation 💪🏻, we think a company has to develop his own spirit and in our case, these are solutions with the latest frameworks, technologies, languages, gadgets,…

How not to waste time and money?

But in agency life is hard to reserve some resources 💰 just for a playground 🎮 or disposable products. Therefore you will need a setup, where you transform the need for discovering 🔍 new areas and costs 💰 into an intelligent investigation 🤑. By this frame, we decided, that every outcome of our playground should result as a standalone solution either for our company or as a resealable product. By doing this, our new unit LABS 🧪 and researchers 👩🏼‍🔬👨🏻‍🔬 are born.

How our unit LABS are working?

First steps into new area!

In LABS 🧪 we get in the first touch with latest technologies and for sure we will face with all the issues ☄️, problems 👮🏻‍♂️, bugs 🐞, challenges 👨🏼‍🎤 and we learn a lot about the bad sides of new technologies. If we overcome all this problems and troubles 🧗🏿‍♂️, we move this new technology from our #playground to #weStandFor, which means that we are that good in that new technology and faced and solved all issues, that can occur. Now we are ready and stand for the latests technologies! 🏆🥇
Thus, the outcome of an e.g. 3 months focus in LABS is a great knowledge about a brand new technology and a gorgeous new product or solution. I think we can be proud of both! 👏🏻👏🏻

The movement of technology from #playground to #weStandFor. Every stack has his own topic leader, so don’t miss changes and updates.

To manage this pipeline from playground 🎮 to the output ✅ we set up a backlog with great projects. Everybody in our company is free to add some projects to our backlog and come up with ideas 💡. In this accelerator program, we decide the sustainability and the potential of this suggested project 📊 and evaluate the sexiness of the technologies 🙀. If we all agree with this internal pitch we plan and start having work and fun! 🥳

What does this mean for our partners and clients?

With our LABS unit, we can offer you an overview and solutions by using the latest technologies 👩🏼‍💻, which can give you more security 🔐, to be an early adaptor 🥇 on your specific market or even save money 💵!

What does this mean for our techies and applicants?

At 47N you have great development possibilities 📈 and learn always new technologies. You are not stuck into a technology for years 🤷🏼‍♂️, that you miss new things. In our LABS unit and also with our Hackdayz you have the opportunity to develop awesome products and contribute a great environment for yourself and your teammates. Join us today in Zurich 🇨🇭, Konstanz 🇩🇪 or Skopje 🇲🇰.

Entrepreneurship: in touch with Saygin Yalcin.

Reading Time: 2 minutes

Who is Saygin Yalcin?

Saygin Yalcin was born in simple conditions in Bremen 🇩🇪 and after his studies, he moved to Dubai 🇦🇪 with a single backpack 🎒 but with a goal a vision to become a successful entrepreneur. 🤔 And he reached his goal! 💪🏻With sellanycar.com and a big deal (souq.com) he opened the door to become a successful entrepreneur. 🤵🏼 Now he is awarded as the smartest and most influential man in UAE and still going on with his success. Even in social media he became a brand and influencer.

What do we get out of the conference?

In 2019 we established a new unit in our company called LABS. 🧪 Because as a digital agency 💻 we ♥️ technology and we want to use our Labs as a playground 🤼‍♂️ for upcoming technologies and a platform for developing new products. We are not looking just for business solutions also for mainstream solutions. With the talk of Saygin we want to checkout his thoughts, this though roadmap 🛣 and how he reached the top and motivate our employees to bring also in our company the next big thing.

What are our expectations?

Our expectation is to have also the view outside the daily B2B. To motivate our teammates to go for the next thing and to show that as a digital agency we are ready to change the world. To make simple manual processes automized and to have a bigger vision than just implementing tickets. Technologies are a tool to create awesome solutions and we want to create awesome solutions for businesses but also for people.

Travel Details:

When: 📅 Sa. 11. May 2019 19:00 – 23:00 MESZ
Where: 🏢 Hugenottenhalle, 63263 Neu-Isenburg
Travel: Drive to Frankfurt by car 🚗 – not a big deal
Price: 99 EUR 💵 per ticket

Want to meet there? Just contact us.

My journey at neubelebung – From my bachelor thesis to building up and being part of a start-up

Reading Time: 4 minutes

How everything began…

Everything had started when I was looking for a company where I could write my bachelor thesis. Although you have plenty of choice of companies, especially in Stuttgart and the surrounding area, but it also had to fit with the topic. Like so many choices in life, I also wanted to make that decision with my friends. As a result, neubelebung’s offer was to write about the topic: Evaluating open source and commercial e-commerce solutions.

That was also the beginning of my journey in the neubelebung world.

Hiatus of one year…

After graduation 🎓, I took a break and travelled 🚗 with my family 👨‍👩‍👧‍👧 around the world 🌍 I think anybody can put himself in my position. After years of school and university, a hiatus is an obligation especially when you are already married and have children.
It was also the opportunity to spend time with my two little girls 💞.

My Comeback…

During this time neubelebung had developed further and already pulled some small orders ashore. This was also the opportunity for me to join the neubelebung world again.

Initially, I did an internship, where I did some content management tasks. After the internship, I worked as a freelancer for neubelebung and served as a test manager. After a few months, everything became more serious, so I took a permanent position and spent a long time doing my test manager activity.

neubelebung became more and more successful and it was time to get new employees on board. Now my role changed to Team Leader, where I took responsibility for the newbies. Furthermore, I was also on the road as an HR manager 👨🏻‍💻 and I was doing all the tasks that had to be done in this regard. Including recruiting new people: writing job advertisements, publishing on various platforms, as well as at universities around, conducting interviews with candidates and looking after all the processes that were in connection with employees.

I took Yum! Brands CEO Greg Creed’s following sentence to heart: Take the job no one else wants to do, so I mastered all the challenges that a start-up entailed. The world in a start-up is not like in a large concern, where you can expect organization and structure. You have to build up everything from scratch and thus not to be good to do tasks which no one else is ready to do.

What I enjoy(ed) the most…

Most interesting in my journey were the business trips to Skopje 🛫🇲🇰 and workshops we managed with the management board in various countries 🌏. We literally locked ourselves up for a few days and worked daily for over 1⃣6⃣ hours. The goal has always been to become more successful. In other words:

  • How does neubelebung become more attractive to developers?
  • What do we have to change or make additional, so that employees will be happier to be part of the neubelebung family?
  • How does neubelebung become a big competitor in the IT services sector?

Looking back now, I realize how proud we can be of what we’ve all reached together. We are now represented in 3⃣ countries (Germany 🇩🇪, Switzerland 🇨🇭, Macedonia 🇲🇰) with 3⃣ companies (digitale neubelebung, 47 North Labs, digital natives). We are a team with more than 2⃣5⃣ members and serve several major clients in Switzerland🇨🇭.

The show must go on…

The challenge is not yet finished. We continue to fight 🥊 since our goal is to become an attractive employer and get cool/interesting/challenging projects in the IT sector 👨‍💻 in near future.

It’s all about teamwork, creativity and cultural change

Reading Time: 6 minutes

People of different religions and cultures live side-by-side in almost every part of the world, and most of us have overlapping identities which unite us in very different groups.
We can love what we are, without hating what- and who we are not. We can thrive in our own tradition, even as we learn from others, and come to respect their teachings

Kofi Annan

Over the past few years, the field and management sector of major companies have a big problem of how to arrange the days of their employees, something that will give a bit of strong light and positivity, which will avoid monotony and on the other hand give a great impetus to their creativity and vision, much greater motivation and strong spirit in overcoming further obstacles and challenges. The problem is even greater if companies are stationed in several locations in different countries, so that communication is interconnected constantly through technical apps, almost virtual, simply a voice, perhaps a shy picture or video call and of course mostly text and chat conversations.

47 North Labs locations: Switzerland, Germany and Macedonia.

It is very often the case that the company hierarchy is a list of members of different cultures, nationalities, so that it becomes even more difficult task of organizing team buildings. But on the other hand, it is one of the reasons why that makes them special.

The differences are part of us, the differences are making us so special, and of course differences we know well and we have become accustomed to it.

Differences – make us special and unique.

Team building, joint team events or hacking term in the IT industry are part of every company agenda, happens every year and they often happen few times per year.

It’s a chemistry thing, it’s the time where you can share your points of view, your thoughts, your personality, your creativity, your vision, it’s the time when you are not representing just yourself, but also your culture, your contry.

But, the idea of creating an event, that will bring together – Team Building and Hackathon event?  Yes, we did it and we arranged and created. Almost one week, gathering the team together. The Family!

24 hours of work, pure juice of 100% creativity, dedication and hard work.  Commitment always brings success, and YES some of the team after the deadline and voting for the best team and best project made, they had a shootout with the Champs Titles and Presents. Absence Hub – Resource Guru and Absence.io connector TEAM did it, they collected the votes and drove all the way through like Real Madrid in Champions League.

Yes, it was worth it! Title goes to the winners!

The event was a success, the employees loved it. And all of them are sharing the same opinion, maybe sometime and somewhere everything is not 100% perfect, but even the misses are part of that. People create, sometimes in the process of creating always is something missing, but in the end, the finish line and the title – that’s all what matters!

Final conclusion – 100% success and that’s what all IT companies need, at least once, but it’s good to be twice or even more per year.  It’s chemistry, it is fun, it is releasing the creativity inside all of the members of the company that doesn’t have a chance before to describe themselves with their own words.
It’s a fact that programmers find Hackathons the perfect venue to unleash their ideas, it’s often that this kind of events produce ingenious products or ideas, or even they show the real potential, creativity, talents of employees. It’s an easy challenge, but the benefits of it can be great for the organization, company or network. And together with team building events, it’s double more fun and joy for the team.

The last moments after the end of the event, the euphoria of the faces of all colleagues, but also a bit of grief over why it was all too short, everyone wants more time together. But that’s the idea and motivation for the next event. Where, how, when, what’s next? Give your thoughts and ideas, let’s take a look and decide it together. Мaybe somewhere on the sea, fishing, hiking, or mountain and skiing? Or on some great concert with DJs or maybe Stones or U2?

Afterwards, travelling back to home town, sitting in the aeroplane and thinking about the past few days, wow it happened all so fast and the days flew like a fast cigarette break…

The A-team surrounded with lots of positive energy and good memories. And the question is what next,where to go next, what should we arrange next?

I think, whatever, just bring it on baby!

IT Nearshore in Skopje: Turning Fail Story to Success Story

Reading Time: 6 minutes

After a successful start into the business in 2014, we wanted to offer our clients a wider portfolio. As you might know in IT businesses „change & development“ is a main topic and if you stuck in development, you will die. 💀

Beginning of 2015, we discussed about the establishment of an own nearshore company. Therefore we had a lot of questions, where we found also the answers and finally decided to establish a nearshore development company in Skopje. 🇲🇰 Here is the journey of establishing our nearshore and turning a Fail Story to a Success Story. 🙌

What are the benefits of an own nearshore company

  • We have the full control of developing our own experts 🎛️
  • We can feel what support the developer needs, instead of just body lease a resource 🤗
  • Our team gets international and the know how exchange grows 🌍
  • We can externalize specific expertises and create a well running work force, like testing units, front-end / back-end development units or mobile development units
  • We can offer our clients lower rates than Swiss experts 💰

After a detailed market analysis our thoughts of establishing an own nearshore company where affirmed! ✅

But why in Skopje?


Skopje is a start-up city on the rise 📈. It is the capital of Macedonia 🇲🇰 and the main point of the Macedonian start-up ecosystem. In the last few years the membership has grown surprisingly fast and younger people are becoming more familiar with start-ups and are willing in innovations and inventions. 🏢
There where also more reasons like:

  • 80% of the young population speaks English fluently 🏴󠁧󠁢󠁥󠁮󠁧󠁿
  • Skopje has a great infrastructure and is well connected to the rest of the European cities, especially Zurich 🌍
  • Direct access to students and a lot of IT universities 🎓
  • Financial advantages like lower salaries, living expenses and transportation costs, also low taxes 💰
  • And Skopje already welcomes start-ups with communities 🏢

Kickoff…

So we flew to Skopje ✈️ to establish our business there. It was the first time, visiting Macedonia 🇲🇰 but everything felt so homelike and tiny 🏠. After a very good preparation with the lawyers before we could finish all our tasks within few days. As we were back, we had established our nearshore company Digital Natives DOOEL ✅, found an accountant ✅, rented an office ✅, bought some office furniture ✅ and employed our first developer there ✅.

It was surprisingly fast and we couldn’t even believe it, how easy and fast it was! We felt like Flash!

… ok and we got a wheel clamp 🙈🙉🙊, because the parking situation in Skopje is horrible. But also this situation was fixed very quickly! 🙂

But we had a bigger issue


For two years the productivity of our nearshore was not satisfying 😔. We were concentrated to our business in Germany 🇩🇪 and Switzerland🇨🇭. So it was hard to us to develop our business there in Macedonia 🇲🇰. Even, to have a company with just one developer afraid new developers to join, maybe we where too small? 🚶

In 2018 we did a big change, we stand in front of the questions „Was this the dream of an own nearshore? Is this the end of the nearshore journey?“ No, we faced with the problems and focussed on the growth in Skopje 🇲🇰. Now it was the time to turn the Fail Story to a Success Story!!!

Roll up your sleeves…

Our first task was to find a store manager 👨🏻‍💼, who is responsible for finding well educated and motivated developers 👨🏼‍💻. Also he had to convince the developers of our vision and strategy. His main skill was to have a great IT network and the ability to convince the candidate with our story. We had to live the same dream 💭 and work hard for it 💦. Within few months we integrated the full Skopje team 🇲🇰 into our projects and the environment of our client. We changed our office to a bigger place and in autumn 2018 we reached our goal:

Now we have a team of high class experts in the field of back-end, front-end and mobile development. We are up and running successfully 🙌. The know how and physical exchanges have grown. In our Hackdayz 2018 event we where all together and it was great to see how everybody knows each other, even if some guys hadn’t seen each other physically before. 👨‍👩‍👧‍👦

Team at team lunch and our team is still growing… we will need bigger restaurants 🙂

Our cultural change program is well accepted from everybody and we can feel even now the positive effect of our program. Our goal was to establish a seamless team with Swiss🇨🇭, German 🇩🇪 and Macedonian 🇲🇰 developers, who speak the same language ❤️ and work on the same project with the same level and vision in different locations. 🌍

With this success, we can offer our clients a well working model package of Swiss🇨🇭, German 🇩🇪 and Macedonian 🇲🇰 developers for fair and low rates. The client is happy and we are happy. 😃

We have seen that is important to have loyal team mates 👨‍👩‍👧‍👦, who speak the same language 👨🏼‍💻, feel the same spirit and have the same vision ❤️! And we achieved that by integrating everybody in the same environment and having an open ear 👂 to the needs of anybody.

The success of a great team!